Blue spiral pattern.

Transitions require transformation.

Transitions require transformation.

Executive coaching for CXOs, high‑potential leaders and founders in scale mode, and for the leadership teams around them.

Let's Talk

The questions that come with a bigger role.

01

Is it the business, or is it me?

Usually both. We find out which first.

02

What team do I actually need to scale?

Not the one that got you here.

03

How do I position the team for AI?

Team first. Tools second.

Trusted By

C-suite Executives on 5 continents

International
Leadership

PE-Backed Board Director

$450B

$30B+

Enterprise Value Coached

AUM, PE Fund Operating Partner

28
Years

5x

Working with Tracey is genuinely energizing. She is helping me increase my impact as a leader, respecting my personality while pushing the boundaries. In each case Tracey gives clear feedback and actionable working points.

YANN G., PRESIDENT, PE-BACKED PORTFOLIO COMPANY

Yann G., President, PE-backed portfolio company
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I've Sat In Every Seat.

I get it.

You won’t spend the first month explaining your world to me.

Why me.

Four seats. One coach who has sat in all of them.

Operator

I’ve run the P&L.

PepsiCo $350MM P&L · adidas · Chick-fil-A franchisee, start-up to $3MM

I know what the operating calendar actually feels like.

Operating Partner

I’ve sat on the investor side.

Partners Group · Mubadala · $450B AUM combined

I know what your sponsor is really asking.

Board Director

I’ve sat across the table.

5x PE-backed board director · M.I.T. Entrepreneurship Advisor · ICF certified coach

I know what the board needs before they ask.

Strategist

I’ve built the plan.

Foot Locker $8B corporate officer · PepsiCo consumer strategy · Bain · Kearney

I know how a value creation plan gets made, and where it breaks.

The transitions I coach.

Five moments when the job requires a new version of your leadership.

From founders at $20M to executives at $12B.

Illustration of two hands shaking, with a gear and dollar sign above, symbolizing financial collaboration or economic partnership.

NEW PE OWNERSHIP

The first year under a new ownership structure, a new board, and a compressed value creation plan.

Black background with two overlapping circles and a right-pointing arrow in the center.

PUBLIC TO PE

Executives crossing from public company rhythms to PE speed and scrutiny.

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NEW C-SUITE HIRES

Recently placed leaders being evaluated in real time.

Outline of a lightbulb with puzzle piece segments inside.

C-SUITE SUCCESSION

Expanding from functional excellence to enterprise leadership.

Icon of three people seated behind a table, with a gear symbol below, representing teamwork or collaboration.

FUNCTIONAL TO PEOPLE LEADERS

Building leadership range beyond technical expertise.

Two ways we work together.

1:1 Coaching

For the leader in the bigger role. 360 interviews, a Hogan assessment, and three or four levers that change your decisions.

Built on the Purpose Value Creation Plan™

See how it works →

Team Coaching

The Diamond Standard: your leadership team, run as one system.

Includes off-sites

See how it works →

CASE STUDIES

What it looks like when it works.

LEADERSHIP TEAM · TWO DAYS

Every voice heard. Every owner clear. Two days.

Two voices ran the room. The team was drowning without decision rights.

Read the case study →

LEADERSHIP TEAM · HOGAN ASSESSMENT

Priorities decided in hallways, cascaded as one team.

A team that had never all been in one room, deciding behind closed doors.

Read the case study →

NEWLY FORMED ELT

One leader gave up bandwidth to fund another’s priority.

Separate divisions, separate agendas, and communication locked.

Read the case study →

SPEAKING

On stage, on panels, on air.

Signature keynote: Risk Smarter, Turn Uncertainty into Upside. 5M+ reached across media platforms.

In their words.

  • “Tracey is the catalyst exactly when I needed it."

    She unlocked a gear that accelerated me to excel as COO. She then created a breakthrough team workshop that established deep trust. She is thoughtful, calm, and clears the noise. Tracey is a masterful coach.”

    GIL V., COO, $12B PE-BACKED PHARMA COMPANY

  • A headshot of a man with red hair, wearing a white shirt and dark suit jacket, smiling against a dark background.

    "She helped me turn a lose-lose situation into a win-win, and did so in only 20 minutes."

    I met Tracey right before a high-stakes performance review. Her insightful questions and personal anecdotes helped me see a different approach to the conversation. Taking off my armor was far from easy, but it immediately improved the relationships between my boss and me, leading to overwhelmingly positive outcomes in subsequent reviews. She helped me turn a lose-lose situation into a win-win, and did so in only 20 minutes.

    SAL FILARDI, U.S. GREEN BERET

  • Professional woman with dark hair, smiling, wearing a purple blazer against a blue and white background.

    "Tracey is the person we've all wished we worked for."

    Tracey is the person we've all wished we worked for. A player-coach, she has both the gift and the skill for eliciting optimal performance. I always emerge from our sessions together with total clarity on next steps and an actionable execution plan. It is really moving the needle for my career.

    MARGARET BUTLER, CO-LEADER, BAKERHOSTETLER FINANCIAL SERVICES TEAM

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If you’re reading this, you’re probably in the middle of something: a new role, new owners, a team that isn’t yet the team you need.

I’ve been in those seats. The pressure is real, and so is the upside.

Let’s talk about what the next version of your leadership looks like.

Tracey

A smiling woman with long, wavy, red hair, wearing a dark jacket and black pants, squatting outdoors among desert plants.

Questions people ask before they call.

  • Usually not. You’ll know within two questions whether they’re investing in you or building a file.

  • No. Some engagements are company-funded and some aren’t. We agree who sees what before we start.

  • Six to twelve months for individual work. Team work runs to your calendar.

  • It’s scoped to the work. I take ten individual clients at a time.

Let's Talk
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