Become the Leader
Your Next Role Needs.
1:1 coaching for CXOs, high‑potential leaders and founders in scale mode.
You earned the bigger role.
Now the business needs you to scale your own leadership.
The company is growing faster than the playbook. The board expects more, the team needs something different, and the next stage of growth depends on the leader you become. To grow the business, you transform yourself first.
Purpose Value Creation Plan™
MY COACHING FRAMEWORK FOR ALIGNING WHO YOU ARE WITH HOW YOU LEAD.
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Clarify your values and decision-making patterns—not conceptually, but in practice.
Use 360 feedback and Hogan assessment to surface gaps between intent and impact.
Understand who you are behind the success—not just behind the résumé.
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Learn to hear and trust your intuition—then act on it.
Design growth experiences where clarity isn’t guaranteed and decisions still matter.
Build the capacity to lead decisively when certainty disappears.
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Build a personal board of directors who challenge you and tell you the truth.
Protect your Return on Energy (ROE) by focusing on what truly moves the needle.
Allocate time and attention where alignment accelerates outcomes.
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Align purpose with performance so results scale and sustain.
Lead in a way that is coherent, credible, and embodied.
Translate clarity into impact—on people, organizations, and legacy.
MY PROPRIETARY METHODOLOGY
From base case to upside case.
Every company has a value creation plan: where it is today, and what it takes to reach its upside. The Purpose Value Creation Plan™ does the same for your leadership. Know where your leadership is today, see what it can become, and build the plan that closes the gap.
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MEET TRACEY
Your coach has run the P&L, sat on the board and worked the deal.
PepsiCo · adidas · Bain · Foot Locker · Partners Group · Mubadala · 5x PE-backed board director · ICF certified coach
Tracey doesn't just develop better leaders, she develops more grounded, effective humans and reminds us of our role in shaping the future.
SHANNON CARLSON, TSG CONSUMER PARTNERS, HEAD OF TALENT
How Well Are You Executing Your Purpose Value Creation Plan™?
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A deep 360: ten calls to your board, peers, and team, a 90 minute conversation with you, and a Hogan assessment.
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Three or four goals for the coaching engagement, built from what those conversations said.
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A cadence built around your actual calendar and your actual decisions. For teams, simulated cases and offsite design built around your real risks.
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Ongoing access between sessions. You text before a board meeting, I respond. You need to think out loud after a hard conversation with your CFO, I’m there.
How an engagement runs.
What you leave with.
Clarity
Three or four levers that change how you decide.
A board that trusts you
You know what they need before they ask.
A team that runs without you
Not in every room. Not on every decision.
Energy that lasts the hold
Momentum measured in years, not quarters.
AI in your toolkit
What to hand over, and what stays with you.
Apply For 1:1 Executive Coaching
LIMITED AVAILABILITY
I only work with 10 individual 1:1 clients at a time so I can dedicate thoughtful energy and time before and after each session.
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I partner with successful, high-capacity leaders who are ready to lead with clarity, conviction, and purpose. This assessment helps me determine mutual fit before booking a Strategic Fit Call.
Based on your responses, I'll determine if there's strong alignment for a coaching partnership and send qualified candidates a link to schedule your complimentary Strategic Fit Call.
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During our call, we'll discuss your overall ideal outcome, your priority areas, and the investment you're ready to make in your growth. This is a mutual evaluation to determine if we're the right partnership for your leadership transformation.
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