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Become the Leader

Your Next Role Needs.

1:1 coaching for CXOs, high‑potential leaders and founders in scale mode.

You earned the bigger role.

Now the business needs you to scale your own leadership.

The company is growing faster than the playbook. The board expects more, the team needs something different, and the next stage of growth depends on the leader you become. To grow the business, you transform yourself first.

Purpose Value Creation Plan™

MY COACHING FRAMEWORK FOR ALIGNING WHO YOU ARE WITH HOW YOU LEAD.

Diagram illustrating the growth stages in a process, starting with 'Base Case' and ending with 'Upside Case', labeled with steps 'Know', 'Grow', 'Sow', and 'Go'.
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MY PROPRIETARY METHODOLOGY

From base case to upside case.

Every company has a value creation plan: where it is today, and what it takes to reach its upside. The Purpose Value Creation Plan™ does the same for your leadership. Know where your leadership is today, see what it can become, and build the plan that closes the gap.

Tracey Abbott

MEET TRACEY

Your coach has run the P&L, sat on the board and worked the deal.

PepsiCo · adidas · Bain · Foot Locker · Partners Group · Mubadala · 5x PE-backed board director · ICF certified coach

Shannon Carlson, TSG Consumer Partners, Head of Talent
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Tracey doesn't just develop better leaders, she develops more grounded, effective humans and reminds us of our role in shaping the future.

SHANNON CARLSON, TSG CONSUMER PARTNERS, HEAD OF TALENT

How Well Are You Executing Your Purpose Value Creation Plan™?

How an engagement runs.

A woman with long wavy red hair, smiling and wearing a dark purple blazer over a graphic T-shirt standing indoors with plants and a glass ceiling in the background.

What you leave with.

Clarity

Three or four levers that change how you decide.

A board that trusts you

You know what they need before they ask.

A team that runs without you

Not in every room. Not on every decision.

Energy that lasts the hold

Momentum measured in years, not quarters.

AI in your toolkit

What to hand over, and what stays with you.

Apply For 1:1 Executive Coaching

LIMITED AVAILABILITY

I only work with 10 individual 1:1 clients at a time so I can dedicate thoughtful energy and time before and after each session.

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Leading a team through this too?

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